Faring, a prominent West Hollywood developer, has filed plans for a new 6-story mixed-use project at 7890 Santa Monica Boulevard. Valued at an estimated $90 million, the development proposes 110 residential units, a significant portion of which will be designated as affordable housing, alongside ground-floor retail space designed to activate the vibrant Santa Monica Boulevard corridor. This project aims to address the critical need for housing in the highly desirable West Hollywood area.
The residential component will offer a mix of unit types, catering to a diverse range of residents. The inclusion of affordable housing units is a key aspect of the proposal, aligning with the city's efforts to increase housing accessibility. The ground-floor retail is expected to bring new businesses and services to the neighborhood, enhancing the pedestrian experience and contributing to the area's commercial vitality.
This filing marks the beginning of a comprehensive review process by West Hollywood's planning department. The project's design, density, and impact on local infrastructure will be thoroughly evaluated. Faring has a track record of developing projects that integrate well into the fabric of West Hollywood, and this new proposal is anticipated to continue that trend, offering a blend of modern living and community-oriented retail.
