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Hotel Expansion — 101 Ocean Ave, Santa Monica, CA 90401
Building PermitIssued

Hotel Expansion: 101 Ocean Ave, Santa Monica, CA 90401

Santa Monica · Filed April 24, 2026

Applicant

Pacific Vista Resorts

Permit Type

Hotel Expansion

Est. Value

$65.0M

Neighborhood

Santa Monica

Filed

April 24, 2026

Status

Issued

Addition of a new 8-story wing to an existing luxury hotel, including 150 new guest rooms, a rooftop bar, and expanded conference facilities. Extensive landscaping and public access improvements.

Pacific Vista Resorts has received an 'issued' permit for its ambitious $65 million hotel expansion project at 101 Ocean Avenue in Santa Monica. This significant milestone allows the luxury resort developer to proceed with the addition of a new 8-story wing, a development poised to further enhance Santa Monica's appeal as a premier coastal destination. The expansion will significantly increase the hotel's capacity and amenities.

The new wing is slated to include 150 additional guest rooms, designed with high-end finishes and offering breathtaking ocean views. A highlight of the expansion will be a new rooftop bar, promising panoramic vistas of the Pacific Ocean and the iconic Santa Monica Pier, set to become a coveted spot for both hotel guests and local patrons. Furthermore, the project will expand existing conference facilities, catering to the growing demand for corporate events and large gatherings in a picturesque setting.

Beyond the structural additions, Pacific Vista Resorts has committed to extensive landscaping and public access improvements. These enhancements are expected to beautify the surrounding area and improve pedestrian flow, ensuring that the development contributes positively to the public realm of Santa Monica. The focus on public access aligns with the city's commitment to maintaining its open and accessible beachfront.

With the permit officially issued, construction is expected to commence shortly. This expansion represents a substantial investment in Santa Monica's tourism infrastructure, promising to create numerous jobs and generate significant economic activity. The project is anticipated to solidify the hotel's position as a leading luxury destination on the Southern California coast, drawing visitors from around the globe.

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